Archive for the ‘Artist Resources’ Category

Make More Money This Weekend?

October 18, 2008

Did you miss’s second call-in teleseminar?

Make More Money

Here is your opportunity to own a transcript of the conversation, 29 pages on 20 topics submitted by artists. It is full of helpful insights to dilemmas faced by beginning art fair artists.

Recently we held our second teleseminar where I answered questions from my subscribers about art fairs. We recorded the session and it is now available as an e-book on the web site for purchase for $12.95.

Click here right now to purchase the brand new e-book “Teleseminar II – Getting Into Art Fairs: 20 Questions Answered.” Look for the “Buy Now” button on the right sidebar.

Some of the topics addressed:

* what are some of the best items for art fairs?
* what style of art is most in demand?
* how do I raise money to get started?
* what are the best sources for finding art fairs?
* what sells and where?
* how do you tell the difference between shows with buyers and shows with lookers?
* what are art fairs looking for in the application?
* why do I need a booth slide? what is a booth slide?
* how do I arrange my booth?
* how do I determine a price?

Here is what some of the participants had to say:

Hi Connie,

I missed the first teleseminar, but listened to the second one that was yesterday. Thanks to your website I am very busy this summer beginning tomorrow (Warren Co. Festival of the Arts) till August 23rd (Mason Heritage Festival). I had some concerns about booth display and yesterday’s teleseminar gave me confidence.

Thank you again and feel free to use my comments as a testimonial. Also, since English is the 5th language to me feel free to proofread before you use any of my emails :).

Konul Zwolinski


Wanted to thank you for providing me the opportunity to join the call. Great information, and you organized the presentation of the topics very well, each flowed into the other.
Can’t wait for the next seminar.
You mentioned the possibility of focused calls – booth design would be most helpful. Would save a lot of trial and error.

Thank you,
JR Lamartine

Connie, I found your seminar helpful and informative. I look forward to future opportunities. i have just gotten started in this business, so I welcome all sources of experience and support. Please keep me on your e-mail list. I can anticipate using more of your services, in the future.

Enlightened Images,LLC

Thank you Constance:
I’m looking forward to reading what the two of you had to say.
Even with a more than 30 year history of painting and 2 masters degrees in Painting I’m having no luck even being accepted to Festivals. Any tips that help will be greatly appreciated.



Two Different Ends of the Spectrum: Blogging About Art

October 13, 2008

I guess I am not a real blogger, I don’t usually write about my own thoughts, but instead do a lot of reporting about others thoughts. Works for me, hope for you too.

That being said, here are two art blogs I found today that are pretty interesting. The first one by an artist doing her first art fair, the second by a blog so full of professional information I think I am on overload.

1. Shaping My Way, by Kyra Wilson, a professional artist, certified personal trainer, writer. An experienced artist who has spent her time in fancy gallery group shows, today’s blog entry discusses her experiences at her first outdoor art fair this past weekend in Vermont. It is an amusing account as well as has some good tips for new exhibitors.

2. Making a Mark, by Katherine Tyrell, is so thorough and full of links and details I can’t imagine that she does anything except research and write, yet she is also an artist. Links to everything art related, not so much about art fairs though, it is more gallery and competition oriented, but helpful to just about anyone reading my blog.

If you wander into it, I dare you to get anything else done today. (I just got lost in it for another half hour).

(Maybe you should bookmark this post and come back to it this winter when you snowed in.)

Looking for an Alternative Marketplace? NC Based Company Seeks Artist/Craftsman Goods

October 8, 2008

Here is a recent email I recently received:

Hello Connie,

I am a subscriber, ceramic artist and designer. My partner and I are collaborating on an Alternative Building Supply & Design Centre in Winston-Salem, NC.

With our economy in the condition that it’s in, and the struggles that many artists have, we want to provide representation for artists who are producing functional products for the home to make their locally and US produced work and talents accessible to the public on a different level and with the alternative perspective allowing consumers to see that the big box stores are not the only answer to creating a home renovation project.

We would like to provide ceramic and glass tile, wrought iron functional accessories such as bathroom accessories-towel bars, sinks, etc., handcrafted wood products using re-claimed woods, and anything recycled for wallcovering treatments and window treatments. Can you assist me in this endeavor?
Marie DuBois

What a great idea, Marie! All of us are looking for alternative venues for our work. Artists, if you are interested in this opportunity contact her at:

2009 Master Artists-in-Residence Program Seeking Applicants

October 6, 2008

Next deadline: October 17

Sculpture Studio at the Atlantic Center for the Arts

Sculpture Studio at the Atlantic Center for the Arts

Since 1982, Atlantic Center’s residency program has provided artists from all artistic disciplines with spaces to live, work, and collaborate during three-week residencies. Located just four miles from the east coast beaches of central Florida, the pine and palmetto wooded environment contains award-winning studios that include a resource library, painting studio, sculpture studio, music studio, dance studio, black box theater, writers’ studio, and digital computer lab.

Each residency session includes three master artists of different disciplines. The master artists each personally select a group of associates – talented, emerging and mid career artists – through an application process administered by ACA. During the residency, artists participate in informal sessions with their group, collaborate on projects, and work independently on their own projects. The relaxed atmosphere and unstructured program provide considerable time for artistic regeneration and creation.

Atlantic Center for the Arts provides housing (private room/bath with work desk), weekday meals (provided by ACA chef) and 24 hour access to shared studio space. Financial Aid is available to qualified applicants.

For more information on how to apply, please telephone (386) 427-6975 or (800) 393-6975 (domestic US only) or visit or email us at

* All applications must be postmarked by the application deadline date.
* Atlantic Center for the Arts is pleased to announce, through the generous support of the Joan Mitchell Foundation, all painters and sculptors accepted into the 2009 Master Artists-in-Residence programs who demonstrate need will be recommended to receive full financial aid to attend the residency program. Artists from other disciplines may apply to ACA’s Financial Aid program.

Artists Looking for Answers to Internet Marketing? A Cool Opportunity

September 24, 2008

It is getting to that time of the year when the art fairs slow down and you go back to your studios, retool, make new art and start thinking about next year’s sales. I know many of you are active on the Internet and are also busy with your websites.

Here is a great opportunity for you to get some help with your online marketing. Scott Fox, author of Internet Riches, and one of the sponsors of my website, has a weekly radio program, the E-Commerce Success Show, where he discusses this topic.

This Friday, September 26 at 2 pm EST, for the first time he is holding an “open mic”, “Ask Scott Fox,” where you can get some answers from this expert. It is a great opportunity to really get the latest information.

If you have a question for him about e-business, web startups, web site design, online marketing or e-commerce strategy for your online business, give him a call:

Call in LIVE this Friday 9/26 to 1-646-716-4641

Check out Scott and his blog at:

Letter from a Reader: Credit Card Processing Problems

July 23, 2008

Here is a letter I received last week:


I like your newsletter and enjoy reading it . I have been doing art fairs for 16 years and have recently decided to go with 1st National, the credit card company that you have on your site. It has been a very bad experience with them. I have had problems with the equipment and /or the service at every show that I have done. I just want you to know that you are promoting a very bad service and I went on your recommendation. Not that I think it is your fault…I know that they bought ad. But their service is terrible….just thought you should know. D.L.

I immediately contacted Michael DiGiovanni at 1st National Processing. I knew he would want to know about this. Here is his reply:

Wow. I find this very hard to believe. We always go above and beyond to provide superior service and support. In our industry we depend on a lot of 3rd parties to provide certain things. She may have gotten lost in customer service world. To avoid this i provide my cell phone number and email address as well as that of my vice president so if people ever feel like they hit a brick wall they have somewhere to turn.

Believe me we work very hard and spend a lot of money to get these clients if they are unhappy i want to know. These numbers are provided on a separate bold page in the front of my welcome kit. I have over 10000 clients and they all have my number and my partners. Please tell this lady to call me at 9173276012. I will look into this and try to call her tomorrow as well. Thanks for the info. Sorry.

Here is the conclusion that was reached that same day:


My office manager just got off the phone with this merchant. Turns out in the beginning she was frustrated with some basic operations of the machine. She was having trouble run cards, uploading them, and batching out the terminal. She actually inadvertently cleared out a batch from her machine which had to be keyed in.

Please keep in mind, the terminal was not malfunctioning, she was just new and this was a learning curve. FYI if it was a terminal malfunction we would have replaced it immediately. We do not play games and stand behind our equipment 100%. She became frustrated with the operations of the machine and despite multiple calls to our extremely thorough and patient tech department, and detailed verbal and written instructions she still felt uncomfortable unbeknownst to us.

She then started having battery issues because she had the false impression that her portable terminal would last the whole weekend on one charge of the battery. No terminal in the industry has that kind of battery life.

She also did not familiarize herself with the battery saver feature in the unit and the proper way to charge and discharge the battery prior to and after an event. This prolongs the life of the battery and ensures proper function. But because of her previous problems with learning how to use the unit, she did not call to address the battery problems she was experiencing. Instead she wrote to you about our horrible product and service.

Now that she has spoken to my office manager she seems to be comfortable. We, once again walked her through all of the functions of the machine while she had the instructions in front of her. She said she thoroughly understands. We also explained to her, in detail, the battery, its capabilities and proper usage. And we reiterated to her that we are absolutely her to help.

We stressed to her to call us on the weekends and/or after hours if need be until she feels comfortable. She knows that she has my cell phone number, my VP’s, my office manager and 2 of my in house tech guys. She said she understands and will call us if she needs help.

Just wanted to give you an update. Thanks for forwarding me that info so we could address it and help this merchant in distress.


Michael Di Giovanni
1st National Processing
40 Underhill Blvd Ste. 2G | Syosset, NY 11791
Tel: 516-921-9445 x11 | Fax: 516-921-9488
E: | Website:

Another Use for Craig’s List in Art Fair World

July 23, 2008

Hi Connie,

Krasl Art Fair in St. Joseph, MI

Krasl Art Fair in St. Joseph, MI

i want to share a recent adventure i had at the art in the square in madison and at ann arbor – i places a rather provocative ad on craigs list in the art section and got close to 50 responses in ann arbor and 10 in madison – anyway most of the responses were from art students or recent graduates – for both shows i had bright fresh young people around me – offering levity and fresh air in stark contrast to the normal doom and gloom view these days – in ann arbor i hired 2 girls one from 11 am to 2 the other from 5 to 8 – it was the best $60 i have ever spent – if you like i can email you some of there responses and even the thank you letters i received after woods – i just posted it again for gold coast and have gotten close to 20 responses in 24 hours –

Michael Solomon,

Ad in Artist Assistant / sales 8/2 and 8/3
Date: 2008-07-20, 6:39AM

Hi – I am an artist who makes beautiful mosaics and oxidized finishes, exhibiting at Art at the Glen.

i am looking for personable attractive person that lives near by to bring some levity to my booth during the art fair.

thanks michael –

Location: Glenview, IL
Compensation: $10 cash per hour

Here is another message from Michael, including one of the responses he received:

what i have gotten out of this an opportunity to have some refreshing affordable help and feel better about the future in art – best michael

Hi Michael,

My name is J—- L– and I am a student at the University of Michigan. Why I am a good sell:
I am an artist myself, I like art, I am rather entertaining and personable.

I have worked at the Whitney Museum of American Art leading tours and

dialogues with artists. So I am comfortable talking about art and have been trained to create conversations based on open ended questions. I have sales experience, working for companies like The Knot and The Gap.

I am punctual and reliable.
Pick me. – J.L.

Thanks, Michael, for sending me this innovative idea. We all know what it is to do an art fair when we are tired and are in the midst of a string of shows. How wonderful to have bright and shiny salespeople in your booth. Hopefully it added to your income and also it brightened your own participation. Smart thinking!

Thanks for Attending Teleseminar #2-Getting Started in the Art Fair Business

June 28, 2008

Yesterday evening we held our second in a series of free teleseminars about the business of doing art fairs, How to Get Started in the Art Fair Business.

Our many thanks to all of you who sent excellent questions and attended the event. All of our phone lines were full and I thoroughly enjoyed telling my art fair stories and sharing our years of experience at the nation’s art fairs with all of you.

Some of the questions that we answered were:

  • I just feel so overwhelmed I don’t know where to start, I can’t get enough money together to get materials I need nor to register for any art shows, don’t know where to start. Lost and confused. Help me please!
  • How can I judge the quality of a show when the 2 sources I know about (Sunshine Artist and Art Fair Source Book) do not agree or don’t even mention the show?
  • How can I tell when looking at applications the difference between the GREAT shows (the ones with buyers) and the OKAY shows (the ones with lookers)?
  • My question is how do you get accepted to the juried art shows? What are they looking for?
  • How can I improve my application to get fewer rejections?
  • Do purchasing preferences vary by region? What are they?
  • and many more

We are transcribing it now for download as an e-book. Stay tuned for publication!

Here are a few of the comments we received afterwards:

  1. Hi Connie, I missed the first teleseminar, but listened to the second one that was yesterday. Thanks to your website I am very busy this summer beginning tomorrow (Warren Co. Festival of the Arts) till August 23rd (Mason Heritage Festival). I had some concerns about booth display and yesterday’s teleseminar gave me confidence. –Konul Zwolinski
  2. Connie and Scott, I found your seminar helpful and informative. I look forward to future opportunities. i have just gotten started in this business, so I welcome all sources of experience and support. Please keep me on your e-mail list. I can anticipate using more of your services, in the future. –Enlightened Images
  3. Wanted to thank you for providing me the opportunity to join the call. Great information, and you organized the presentation of the topics very well, each flowed into the other.
    Can’t wait for the next seminar.
    You mentioned the possibility of focused calls – booth design would be most helpful. Would save a lot of trial and error. Thank you. –JR Lamartine

Free Call-in Teleseminar-June 26: How Do I Get Started in the Art Fair Business?

June 19, 2008

Do you have questions about how to get started in the art fair business?

  • how do I find about the good art fairs?
  • how can I find an art fair that works for me, and is worth my time and money?
  • how do I put together a winning application?
  • how can I get in the good shows?
  • why am I getting so many rejections?
  • what can I do about that?
  • We are pleased to present you with this exciting opportunity to get some sound answers to these questions,

    • Thursday, June 26, 7 pm EST
    • we are hosting a fr*e call-in seminar, #2 in a series
    • discussing the theme of getting started in the art fair business

    As publishers of this newsletter we receive a steady stream of inquiries about how to succeed at the art fairs, and here’s your chance to get those questions answered, for fr*e!

    How To Participate:

    1. What it is: a 45 minute fr*e seminar, a conference call
    2. Who can participate: only subscribers to this newsletter
    3. When: Thursday, June 26, 7 pm EST
    4. How: respond to this email: for call in instructions
    • Email us with your questions. What question would you really like discussed?
    • We will take the best questions and Connie will answer them LIVE on the phone with you
    • Email us to register and submit a question to, OR you aren’t required to submit a guestion
    • preference will be given to the first people who email a question
    • Respond to this email to register your interest and receive the call in number. Do it now so that you receive the call-in number in advance and don’t miss a minute of the discussion.

    The call is not totally free, you must still pay your regular long distance charges to reach the call number.

    What Artists Said About Teleseminar I

    Just wanted to let you know I attended and found it to be time well spent. Please do it again soon.

    Thanks for the opportunity to hear from a professional.
    E. ShanleyGreat job! I enjoyed the teleseminar very much. Both of you did well, gave good information, and were interesting to listen to throughout the program. If you’re considering doing other programs, I’d love to hear one dedicated to photography.
    I make jewelry and I wanted to thank you for the teleseminar.

    I have been in business for 2 years and have found that getting into the shows is very competitive. From what I understand, jewelry and photography are the 2 most competitive fields for these shows.

    I would love to hear more category specific teleseminars. For me, one on jewelry would be great!

    Angie Dresie

    Teleseminar I: 17 Secrets for Success at Art Fairs is still available as an e-book. Visit and click on the link in the upper right hand corner.

    Who is Connie Mettler?

    In addition to publishing this newsletter and its partners the website and the blog, The Art Fair Insider, Connie has traveled the roads of the U.S. for twenty + years with her artist partner, photographer Norm Darwish, doing art fairs. Additionally, she has started art fairs, consulted with art fairs and been art director of others. Her expertise is sure to be helpful to you.

    I look forward to speaking with you on Thursday.

    The NAIA’s Advocacy Work for Art Fair Artists

    June 19, 2008

    NAIALast February there was a loud outcry from participating artists at the Coconut Grove Arts Festival when the Miami Herald published an article stating that the artists were earning thousands of dollars (sorry, the exact figure has escaped me). Artists were so upset over this misrepresentation that the National Association for Independent Artists developed a survey that they distributed to as many artists as they could locate that had participated in the Coconut Grove Art Festival in the last several years.

    After all the gathered information had been compiled it was forwarded to the Board of Directors of the CGAF. The information was presented at a meeting and positive changes are being made!

    Kudos to the NAIA for this effective work in behalf of exhibiting artists.

    Read the whole story, see the survey and the CGAF response at: