Who Buys Abstract Art? Could it be Young Urban Professionals?

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Chia Haruta graphicsMixed media graphics by Chia Haruta of Jackson, MI

Loved this story in the National Post of Toronto analyzing the art market and the attitude of collectors toward post-war painters. It is a bit of a long read, but full of interesting information for artists who are looking for their marketplace, with much food for thought.

“Canadian post-war and contemporary art is gaining currency — and among an unlikely group, young, urban professionals.

Much of this new enthusiasm is grounded in the dictates of decor and the fresh availability of money, rather than conventional artistic desire, but the end result is the same,” says writer Katie Rook of the National Post.

Young people have grown up in a clean, minimalistic environment and are seeking simple sophistication that complements this aesthetic, ergo abstract painting. Gee, doesn’t it go well with the Pottery Barn, Crate and Barrel, West Elm design element?

“We’ve experienced in the last 10 years, a design craze. Everyone is redesigning their homes; people are becoming more design conscious than they were in the past. Once you redesign your house because you want it to look better, you look around and say, ‘Something is missing here,'” says Linel Rebenchuk founder of the Toronto International Art Fair.

Read the rest of the article to see if you can align yourself and your vision to coincide with the yuppies with condos.

www.canada.com/nationalpost

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