How do art fairs host these huge festivals and also the ones that are not so huge? Artists used to think that their booth fees would cover the costs, but in recent years more and more sponsors have been required to keep the events alive.
If you are interested in the business of art fairs you will enjoy this informative article from mlive.com, from the Ann Arbor Business Review about the competition for sponsorship dollars in the Michigan area.
http://blog.mlive.com/ann_arbor_business_review/2007/06/competition_heats_up_for_event.html
My sources tell me that the Michigan Guild’s director, Max Clayton, has just secured Disney as a sponsor for their children’s activity area. Way to go Max! The Michigan Guild sponsors almost 500 artists at Ann Arbor who exhibit on State Street, Liberty and Main St.
